Our Smart Services
SmartProfiles
New media lifestyles – Expanded the scope of the media reporting to include new categories and internet media lifestyles.
Expanded lifestyle reporting capabilities – Ability to select from a list of specific categories to describe in depth and better target needs of individual client.
Improved demographic report – Changed format improves readability and includes graphs.
SmartLeadGen
BIA is a leader in the field of sophisticated multi-channel lead generation. Our proprietary solution utilizes leading social media techniques to assure a viral deployment of your call to action. Our consultative approach starts with a brand audit, customer database audit, and then deploys through a targeted multi-tiered approach. Our back-end measurement tools are second to none with “Real Time” statistical scoring of the incoming leads to assure proper treatment in response. For a custom proposal call one of our helpful Business Intelligence Field Agents.SmartSwipe
BIA's SmartSwipe solution speeds up Intercept studies by collecting Name, Address, Age and Gender with one swipe of a drivers license. This allows clients to quickly collect information about their visitors including male to female ratios, average age, geographic report by postal code, average time of arrival, etc.. Custom interview questions may be combined with SmartSwipe to create unique and creative output designed to optimize the clients future marketing campaigns.
SmartSurvey
Survey Research analysis is a critical component of getting the qualitative feel for your customer, non-customer, or prospect preferences. We have a multitude of data collection strategies that allow us to assure the highest value for your research dollar. Our survey research can be formatted from mall or airport intercepts with our SmartSwipe Technology to our unique SmartSurvey’s that gauge satisfaction or spending impact. We have programs in place to assist with visitor conversion, customer satisfaction, advertising awareness, spending impact, and many more. At BIA we have the statistical foundation and creative rigor to assure best practice methodology. Our team strives to reduce bias in results and assure sample sizes are large enough for meaningful for projection.
