Print Production
Manager
Coordinates activities of
design, illustration, photography, paste-up, and typography personnel to prepare advertisements
for publication, and supervises workers engaged in pasting up advertising layouts in art
department or studio: Determines arrangement of art work and photographs and selects
style and size of type, considering factors such as size of advertisement, design, layout, sketches,
and method or printing specified. Submits copy and typography instructions to printing
firm or department for typesetting. Reviews proofs of printed copy for conformance to
specifications. Assigns personnel to mount printed copy and illustration on
final layouts, coordinating
assignments with completion of art work to ensure that schedules are maintained. Writes
instructions for final margin widths and type sizes, and submits layout for printing. Examines layout proofs
for quality of printing and conformance to layout.
Traffic Manager
Responsible for the process
of trafficking agency jobs throughout the agency and to the media as well as managing traffic
coordinators. Attention to accuracy and detail. Strong analytical, technical, communication,
multitasking and problem solving skills. Review all materials for adherence to creative,
technical, and legal specifications. Monitor daily performance of all campaigns including:
analysis, optimization and reallocation of inventory to appropriate media placements. Also responsible
for creating reports and reconciling numbers on a weekly basis.
Product/Brand/Marketing
Manager
Manages, develops, and
implements product marketing activities to maximize sales of an assigned product line. May
require a bachelor's degree and at least 4 years of experience in the field. Familiar with a
variety of the field's concepts, practices, and procedures. Relies on extensive experience and
judgment to plan and accomplish goals. Performs a variety of tasks. May lead and direct the work
of others. A wide degree of creativity and latitude is expected.
Typically reports to a
senior manager.