Media Coordinator
Responsible for placing, confirming and monitoring media orders. May assist in research for the development of the media plan. This is primarily an administrative role. May require a bachelor's/associate's degree in area of specialty and 0-2 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate supervision. Typically reports to a supervisor.
Media Buyer
Responsible for negotiating, scheduling, and buying appropriate media. Must identify target audience and ensure media reaches target audience. Works closely with media planner to implement media plan. May require a bachelor's degree and 2-4 years of experience in the field or in a related area. Familiar with standard concepts, practices, and procedures within a particular field. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. Works under general supervision. A certain degree of creativity and latitude is required. Typically reports to a supervisor.
Media Planner
Responsible for research and development of media plans, identifying target audience, and ideal media outlets. Recommends media mix and frequency as appropriate to budget and objectives. May require a bachelor's degree and 2-4 years of experience in the field or in a related area. Familiar with standard concepts, practices, and procedures within a particular field. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. Works under general supervision. A certain degree of creativity and latitude is required. Typically reports to a supervisor.
Media Director
Responsible for leading a team of Media Planners and Buyers. Oversees research, development, and implementation of media plan. Negotiates client projects and develops client relationships. Ensures client budget and target audience is met. May require a bachelor's degree and at least 5 years of experience in the field or in a related area. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.