Brand Research

  • Customer Profile and model
  • List Enhancement Services - (License data program)
  • Survey Services
  • Customer Knowledge and Analytics
    • Survey Services
    • Customer Satisfaction Studies
    • Conversation Studies
  • Pre-modeled Data Acquisition/List Rental - www.mypropensity.com
    • Propensity Engine
  • Customer Segmentation Profile Studies
    • Profile Sample
    • List Selection from Profile
  • Response Analytics - List Test Product
    • With Customer Data
    • Without Customer Data

Not every offering will be right for every customer, nor will every customer be equally responsive to your marketing efforts.  Success requires a targeted approach to achieve efficient use of product development and marketing resources. Segmentation is an informed means to organize customers into groups that allow such targeting. 

A strong brand image can be a powerful marketplace motivator. It differentiates you from the competition. It can allow you to charge a premium price for products or services. It can elevate the value of your company. At BIA, we can help you understand the personality of your brand and your competitors' brands from the consumer perspective.

The first stage of this work is qualitative research is conducted by a skilled moderator using focus groups or in-depth interviews. The interviews may involve:
  • Word associations
  • Photo sorts
  • Interpretation of visual scenes
The second stage is a quantitative survey of consumers to evaluate the brand's:
  • Attributes
  • Characteristics
  • Personality traits
Finally, we use correspondence analysis to:
  • Provide a graphic representation of the relationship between product attributes, characteristics and personality traits
  • Show which brands "own" which product associations
  • Give you an understanding of where your brand is positioned in the consumer's mind