About BIA
At BIA we thrive on innovation and engaging communication. We apply this to our research projects and genuinely believe our results are enhanced by this approach. Our focus is on insight, strategy and action, we offer much more than just market research.
Branding Science
Branding is an effective marketing tool that can be used for stores, services, and products. It is the process of creating a connection with your consumers, so that when they have a need, they think of you to satisfy that need!
The stronger your branding, the more likely consumers will return to you for repeat business and the less sensitive they will be to price. This makes branding one of the most powerful marketing tools that you have, and also one of the cheapest. Why the cheapest? Because branding is done by incorporating your branding strategy (your look and feel that evokes specific consumer emotions) into everything you are already doing. Done right, it gives you an extra bang for the buck you are already spending.
Marketing Science
Our market research is focused on delivering quantifiable metrics on your marketing efforts to allow key strategic decisions and ultimate wisdom. Our executive team is made up of high caliber marketing practitioners that take a strategic view of your enterprise needs. Our brand and marketing database audit solutions tie to a sophisticated statistical marketing engine that can give you answers to your customer questions and optimize your marketing dollar performance.
We form partnerships with many industry leaders including Ruf Strategic Solutions to provide database intelligence and decision support services. Their massive data bank and data intelligence engine includes demographics, purchase information and travel/retail propensity information on each household in the nation.
Together we have a long-standing reputation in the direct marketing, marketing research, and tourism industry and are contributors to many leading industry trade magazines. A leading college text book taught around the country has been published by one of our agents named "Contemporary Database Marketing". We also manage a series of training and education programs on a weekly and monthly basis that allow for client, vendor, and team solution discourse on best practices in the history.